Hello
I’m Rachel
Child genius. University dropout.
*Asterix Designer.
ABOUT RACHEL
Rachel Zhang is what happens when you mix Eastern wisdom, Western hustle, and a Type A design brain with four unfinished degrees and an unshakable belief in possibility.
Speaking
out
FRIENDS OF FIGMA
KEYNOTE & MODERATOR
The Outlook
CLOSING SPEAKER 2024
GOOD DESIGN AWARDS
AMBASSADOR & JUDGE
NEVER NOT CREATIVE
PODCASTER
SYDNEY DESIGN THINKING
GUEST SPEAKER
ABOUT ME
Rachel Zhang has led design and product strategy for some of the world’s most respected brands—Google, RACV, Telstra, NAB, and more.
She’s built teams, shaped strategies, and helped companies unlock clarity in complexity—whether through deep user research, cross-functional leadership, or designing systems that actually work.
Her work spans industries, but always centers on people.
A designer by discipline, a strategist by instinct, and a speaker by nature—Rachel bridges the gap between human needs and business results.
SERVICES
A powerhouse of presence, play, and anti-fragile leadership, she designs experiences that make systems - and humans - work better.
UX & Product Strategy
Design Leadership
Research-Led Redesigns
Innovation